It’s the city known as the City of Eternal Spring, its climate is Tropical which is pleasant, with an average temperature of 24 ° C.

Its people, better known as paisas, are friendly, loved with their visitors and very attentive, they make their traditions and their Paisa culture known. Another reason to visit this city is its gastronomy, especially the most famous dish which is its paisa tray, which has more than 6 ingredients in a single dish.

In 2013 it was named the World's Most Innovative City in the Wall Street Journal's City of the Year contest.

It offers a great variety of tourist sites to know both cultural, gastronomic among others that are perfect for families, friends, couples among others. Additionally, it is a perfect city for events and congresses, which has allowed it to host world-class events such as the OEA assembly and the BID. Some of its important fairs known worldwide are Colombiamoda and Feria de Flores.